You must live in the present, launch yourself on every wave, find your eternity in each moment. – Henry David Thoreau

Owning a motorcycle is as American as entrepreneurship and I believe an essential addition to any entrepreneur’s long-term business success. It starts with the fact that both biking and business are vehicles to take us where we want to go – one physically, the other economically.

But the similarities don’t end there and here’s my List of 5 reasons why the skills and techniques needed to be a successful biker directly transfer into our daily business life:

  1. Success in business is one long road trip – The first thing bikers learn is how to get from here to there safely and successfully. We start out by selecting the right destination, plotting the best course to get there all the while looking out for the unexpected. We learn how to overcome things like bad weather (the economy), poor road conditions (market fluctuations), or crazy cagers (competitors).
  2. Sharpens your focus – Biking and business require the assumption of reasonable and controllable risk because if not ridden properly, each will cause severe damage. But riding scared is a fast ticket to the hospital and you darned sure can’t run a company scared and expect to be successful. Therefore it’s less about overcoming fear than understanding and embracing it. Staying upright requires awareness, timing, and a keen ability to sift through the background noise and BS that surrounds you.
  3. Your peers are real – Bikers and entrepreneurs are a similar and bold lot – we’re independent, adventurous, strong-willed, and utterly intolerant of fences. Go to any biker hangout and you’ll see business leaders and professionals sitting next to mechanics, carpenters and real life bikers. We come together to celebrate the culture of riding; we come to exercise our passion. And we come together to have the type of real-life, no BS conversations that can only happen between two people with nothing to gain but an honest point of view. When’s the last time that’s happened at some flipping Chamber of Commerce meeting?
  4. It re-charges our passions – Passion fuels our desires and happiness comes when we turn those passions into performance. And there’s nothing like the jazz we feel when putting ourselves out there – on the bike it’s feeling the crisp air in our face on a winding road and in business it’s navigating the winding roads of the marketplace. Besides, passion precedes excellence.
  5. It’s a total attitude adjustment – Ask any entrepreneur who rides why and you’ll hear the same thing – to get away for a while. Some people do yoga, we ride…it’s our Zen. We also do some of our best thinking in the saddle as the open road with its sights, sounds and smells combines to rev up all the senses charging our brain impulses with an even hotter spark. As the old biker saying goes – you never see a bike parked in front of a psychologist’s office. Unless it’s hers of course…

Bonus – We have a new reason and that’s The CEO Ride. Instead of the same old boring conference or peer group, join me and take your networking and knowledge to the next level. Simply go to and select the ride that’s suits you best, then get ready to grab your business by the handlebars because we’d rather be riding our motorcycles thinking about business than sitting in a conference room thinking about our motorcycles!


Dwain – The Business Biker

As always – These are my thoughts and I look forward to yours. For over 2 decades I’ve served as trusted advisor to entrepreneurs looking to break through to the other side. Along with that work I produced The Biker’s Guide to Business, When Business and Life meet at The Crossroads and am leader of The CEO Ride – a conference designed exclusively for entrepreneurs who love to ride. So if you’re ready to saddle up, email me directly at Navigator@BikersGuidetoBusiness.Com or follow my blog at DwainDeVille.Com. I look forward to the ride.