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Three words make up one of the lamest excuses in business today – “I don’t know.”

A business is paid to know, as a consultant know the answer, as a manufacturer know how your widget works as a service provider know how to serve. If we don’t know and worse, can’t figure it out our clients are sure to replace us.

So why is it we allow that excuse to live within our team and company? Why do we rationalize it away bending over backwards to understand their limitations?

Certainly no one can know everything, that’s where growth comes in. But knowledge is a mindset; it’s a focus on continuous learning that requires initiative and desire. Each member of our team needs to embrace that it’s their personal responsibility to know and if they don’t, to find an answer.

If we fail to set that standard our clients suffer and in the end so will our business. Business is based on the ability to create and that means taking the road less traveled filled with uncertainty and unasked questions.

The most successful of us aren’t the ‘smartest guys’ in the room, just the most capable of finding the right solution.

As always  These are my thoughts, I could be wrong. So, if you disagree or simply want to pile on, please do so. I look forward to the conversation.