“If I had asked people what they wanted, they would have said faster horses.” Henry Ford

Just because it’s not been done before doesn’t mean it shouldn’t be.

Be careful not to focus too closely on what the market wants. Take some time, get away and look at it with a different eye. What does your experience tell you? How would you make things better?

Creativity isn’t always about delivering the big ‘AHA’. Sometimes it’s an incremental change or shift in how things are done that makes all the difference.

Giving people only what they want makes you one of many. Figuring out and then giving them what they need sets you apart.

Dwain – The Biker Guy

As always – These are my thoughts and I look forward to yours. So, if you disagree or simply want to pile on, please do so here on the BLOG or email me directly at Navigator@BikersGuidetoBusiness.Com I look forward to hearing from you.